Ruc Ra Ruc Dich Exhibition
The world’s first pop-up art exhibition series in response to COVID-19.
Installed simultaneously and continuously rotating across 11 workspaces of Toong.
#Activation #Branding #eventmarketing
THE IDEA
Turn Toong's workspaces into an artwork hub where continuously inspires and motivates customers
to work during the Covid epidemic.
The Workspace
The Artwork
THE ROLE
My role in this project is marketing & communication executive
I connected with the local artists to understand and get the right informations about their artworks to do social posts, paid ads and spread the messages to the audiences.
The Workspace
The Artwork
I collaborated with Art Team to arrange the artworks in Toong’s workspaces under prepared concepts.
The Workspace
The Artwork
THE execution
#stage 1
Call out local artists in Vietnam to create/contribute their artworks
through Toong's social platforms
and partner's presenes.
#stage 2
Curate artworks into 11 Toong's workspace. Successfully curated over 70 artworks across nearly 10 art forms, by more than 40 local artists in Vietnam and other countries.
#stage 3
Open for visits to public to Toong's workspace in Saigon. And make the official end in Nha Trang - which also marks the opening of Toong Gold Coast Nha Trang in 2020.
THE GAIN
Attracted over 3000 visitors to all Toong's workspaces in Saigon,
Hanoi and Nha Trang.
