GHEP XUC CAM - CHAM MANH YEU
The first pop-up art exhibition about sex and senses, made with condoms, and held at the night bar.
#Activation #Branding #eventmarketing
Brand: MuseX (by Dan Khang Pharma)
Business field: Sexual Wellness
Products featured from: Lifestyles® & SKYN®
THE IDEA |
How to make people talk about sex freely and get to experience Musex’s sexual wellness products without shame? And how to debut Lifestyles – a very famous sexual wellness brand in Europe, Oceania and America but not in Vietnam memorably among big players like Durex in the market?
The Meetup Space
The Artwork
We threw an art exhibition used Lifestyles brand condoms as the main materials, soul matching as the main concept, 6 senses as the source of inspiration, and a night bar as the main venue.
THE concept |
SEE
HEAR
TOUCH
TASTE
SMELL
FEEL
THE EXECUTION |
#ART
DIRECTION
#2D
EXECUTION
#3D
EXECUTION
#SETUP
EXECUTION
THE RESULT |
THE GAIN |
