YOGA BAKED
Re-branding & IMC planning project for a healthy snack brand
#Branding #IMCPLANNING
Brand: Yoga Baked
Business field: F&B
THE BACKGROUND |
Yoga Baked is a healthy snack brand operating in the F&B market for 2 years, targeting mainly on female millennials. Yet the brand awareness are clear and the brand assets are amplified in the customer’s mind, even though the quality of the product is highly valued.
The brand needs a unique remark and broader, and also bolder target audiences to compete with the others in the healthy snack market.
NEW BRAND ASSETS |
NEW BRAND STRATEGY |
I use both of Yoga Baked founder’s characteristics and spirit to redefine the whole brand guideline.
I believe a brand should be looked as a human, especially the human who is behind the brand.
NEW TRANSFORMATION |
NEW GIFTSET LINES |
NEW EVENTS & PARTNERSHIPS |
NEW ECOM OPTIMIZATION |
