DGHOME 3D
The interior and construction technology platform developed by Mitsubishi Corp.
#Branding #IMCPLANNING
Brand: dghome
Business field: Interior & Technology
THE BACKGROUND |
dghome is a digital platform providing simple, all-inclusive, transparent interior design and construction solutions.
dghome is developed by Mitsubishi Corp, Japan – also the investor of Vinhomes Grand Park resident complex project.
define PRODUCT'S USER JOURNEY |
define BRAND guideline & strategy |
In terms of a technology platform in the interior & construction service industry with a Japanese spirit, I positioned dghome as “a helpful, thoughtful and high-tech oriented friend – not an expert” brand to approach Vietnamese home-owners – who are our target end users/customers.
Define ONLINE presences |
DEFINE Above the line activities
OOH ADVERTISING
Construct 8 Vinbus print ads inside Vinhomes Grand Park residential area – which is the first and foremost target location for the dghome project first stage.
DEFINE Below the line activities
EVENTS
Hold a monthly series of pop-up workshops with variety of themes: Hand-craft, F&B, home-living, lifestyles workshops, at dghome’s experience store to attract Vinhomes Grand Park’s residents.
PARTNERSHIPS
Partner with trusted brands in interiors, furniture, home-living essentials and real estate like MUJI, LG, MOHO, Điện Máy Xanh, Vinhomes,…to create extra value and an A- Z service for customers.
